Harmon & Vale
A 40 year old law firm with a website that couldn't close a door, let alone a client. Their partners blamed the market. We blamed the homepage.
The website started closing.
Measured over the 60 days after launch, against the previous site's baseline. Every number below answers one thing: does this bring the firm more qualified consultations.
A beautiful website.
Zero leads from it.
They'd invested heavily in a site that read like it was written by a committee who'd never met a client. Polished. Expensively useless.
"We don't need a new website we need more referrals." We asked what a prospect sees when they Google the firm after a referral. He went quiet.
From our initial teardown call
Before
After
Fig. 02: Drag to compare · Old site vs. Vellumwire redesign
Four weeks. Three bets.
We didn't redesign the whole site. We identified the three highest-impact changes and executed them surgically.
Rewrote every word above the fold.
Replaced 340 words of institutional copy with a 12-word headline and a proof bar. Credibility in 3 seconds not 3 pages.
Replaced the 11-field form with a 2-step qualifier.
Step 1: select issue type. Step 2: name + email + one sentence. Click-to-call on every page. Tripled after-hours enquiries.
Social proof that doesn't look like marketing.
Case results as data. Named testimonials from CFOs. Media mentions inline, not on a page nobody visits. Every proof point near a CTA.
Fig. 03: Hero section with cinematic office photography and proof bar
"We'd worked with three different agencies over five years. Vellumwire rebuilt one page and outperformed all of them in two months."
Illustrative quote · Managing Partner, Harmon & Vale (concept project)
The website isn't about you. It's the last mile between a referral and a signed engagement letter.
Every professional services firm is sitting on decades of proof they've never used. Put it where the decision is being made.
Sound familiar?
Let's talk.
30-minute teardown. We tell you exactly where the leads are leaking. Nothing to fix? We'll say so.
Selo H
A government certification platform drowning in bureaucratic copy. We rebuilt it from scratch: teardown to launch in 4 weeks.
